Highlights PhD Thesis

  Shop design: How to attract customers like Holly Golightly

“Haute Architecture” -
eine baustrategische Untersuchung der Marke Cartier und der Corporate Architecture von Luxusmodemarken seit 1990.
Vanessa Isabel Mueller

Meine Dissertation umfasst alle Aspekte der Unternehmenstarchitektur der führenden Luxusgüterhersteller von 1990 bis heute. Armani, Hermès, Prada, Cartier und Louis Vuitton ziehen Frauen und Männer an - im wahrsten Sinne des Wortes. Warum bauen die Firmen ihre Point-of-Sales und Firmensitze so, wie sie bauen? Meine Arbeit liefert eine umfassende und aktuelle Studie zur Marketing- und Baustrategie der führenden  Luxusartikelhersteller. Der Luxusmarkt - ein erstrangiger Wirtschaftsfaktor.

Entrance to the Emporio Armani Store, Kangnam, Seoul, Korea

Highlights PhD Thesis:

• ”Haute Architecture” - A Comprehensive Survey on Corporate Architecture of Luxury Goods Companies since 1990. Vanessa Isabel Mueller
• A comprehensive research report based on exclusive surveys, interviews with decision makers, thousands of photographs – 35.000km travelling in 12 months
• Corporate architecture: strategy of CEO’s and architects. What are the primary drivers? Jean Nouvel and Alain Dominique Perrin
• Fondation Cartier pour l’art contemporain – starting shot for all relevant coeval buildings
• Architectural history of market leaders
• Head offices, factory buildings, flagship stores and regular stores
• The image transfer chain: architect – architecture – product
• Architecture and interior design
• Expensive and low-cost architecture
• The varying philosophies
• Consumers attitude
• The luxury goods industry: sustained organic growth, just for the global market makers
• Missions and values – long term success
• LVMH – Louis Vuitton – Richemont - Cartier – Prada – Hermès – Armani
• LVMH-Group: world market leader in luxury brands
• Richemont/Cartier-Group: the second largest luxury brand company
• Milano – Paris – New York – Tokyo
• Close-up on Asia
• Market strategies of the best selling luxury goods companies, financial highlights
• Fashion & leather goods - wines & spirits – perfumes & cosmetics – watches & jewellery
• Current situation and outlook